When Media leaks on the internet

Movie leaks & album leaks are a big part of the entertainment industry. But what has been done to prevent them and is it an impossible task?

 

Throughout the years there have been a lot of discussions regarding piracy’s effect on the entertainment industry. The movie industry has tackled this with copy protection methods and 3D movies. The music industry has also tried numerous copy protection methods but none of which has been successful. Instead, they went after the download sites and services – And didn’t struggled to keep the compact disk format alive. This caused a severe blow to the music industry and left the major labels clueless for many years. While piracy hasn’t been kind to the movie industry, streaming services like Netflix gained success fairly quickly.

Spotify was recently introduced in the US as way for people to get their hands on a large music library – Without having to use torrents or other file sharing sites. Rdio is also an alternative to enable music streams but since Spotify has partnered with Facebook, they are currently the most promising services of the two. But the services doesn’t seem to stop album leaks or other forms of music downloads. And its the same with the movie industry – People recording at the theaters hasn’t stopped. The biggest movie blockbusters are still accessible a day or two after theatrical release. Free album downloads, a thing people take for granted now a days?

So is it impossible to put a stop to movie and album leaks? One interesting new form of release has been to release a movie on demand, and then release it theatrical. This was the case with Tim and Eric’s billion dollar movie, which was put on iTunes movie streaming platform months before its theatrical release. The piracy alternative was suddenly less attractive as the movie was released on the internet before any P2P downloading site or blog had it. It was also presented in HD and unlike the downloading options, it was available to be streamed.

Could this be an interesting idea to try for the music industry as well? We’ve seem some cases were artists release an album to be streamed for free when their album has leaked. Could this be industry standard in a couple of years? It could well be an alternative and might draw attention from album leaks to digital stores such as iTunes.

 

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